KIVAM

KIVAM

Specialty Coffee & Tea · Ankara

Not a café.
A destination.

KIVAM is Ankara's first brew bar retailer — where specialty coffee and tea are not just served, but understood. Every origin traced. Every harvest named. Every cup a conversation.

Güniz Sokak, Tunalı — a boutique character street in the heart of Ankara's most affluent corridor. 180,000 residents. Zero specialty retail competitors. A clear first-mover window.

120 m²
Flagship footprint
₺1.8M
Total CAPEX
180K+
Catchment residents
Month 16
Break-even target

Retail Marketing Management · 2026

Hasan Can Doğan
Pelin Su Kesgin
Berk Zencir
Mustafa Sezer Başar

Business Plan Contents

The Concept

Brand identity, archetypes & philosophy

Market Opportunity

Global market data & 3-year projections

Location

Güniz Sokak — foot traffic & demographics

Omnichannel Strategy

App, e-commerce & in-store integration

Product Assortment

Coffee, tea, equipment & lifestyle

Store Layout

Concept render & interactive floor plan

Sensory Marketing

Five senses experience design

Market Segmentation

Target personas & segmentation strategy