04 / Omnichannel Strategy
KIVAM operates seamlessly across physical retail, e-commerce, social commerce, loyalty and click-and-collect — every touchpoint reinforcing the same craft narrative.
Single customer record — every purchase, sample, and loyalty action across all five channels feeds a unified profile. Inventory, rewards points, and order history sync in real time.
The discovery bar, tasting station, and origins wall create an immersive sensory retail experience on Güniz Sokak.
Monthly curated delivery of seasonal micro-lots. Subscribers get early access and exclusive harvest releases.
Instagram and TikTok shoppable posts let followers buy exactly what they see in our brewing demos.
Points per purchase, tier upgrades (Seed → Single-Origin → Reserve), and birthday perks.
Order online, skip the queue. Curated gift packs and subscriptions available for same-day pickup.
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