02 / Market Opportunity
The global specialty coffee market is on an exceptional growth trajectory. Ankara's Kavaklıdere–Tunalı catchment of 180,000+ residents has zero direct specialty retail competitors — a clear first-mover opportunity.
Specialty coffee growing 12% YoY — fastest category in Turkey.
No specialty coffee retailer operates within the Kavaklıdere–Tunalı–Gaziosmanpaşa triangle (180,000+ residents). KIVAM enters as the category creator, not a challenger.
Left axis: annual revenue (₺M) · Right axis: EBITDA margin (%) · Red bar = investment phase.
| Y1 | Y2 | Y3 | |
|---|---|---|---|
| Daily Customers | 55 | 82 | 110 |
| Avg. Basket (₺) | 340 | 380 | 420 |
| Revenue (₺M) | 4.2 | 6.8 | 9.4 |
| EBITDA (%) | -5% | 12% | 22% |